Become the person who brings direction
when everyone is stuck in delivery
Now
3-year
A free Vision Brief Session for product, engineering, design and business leaders who are tired of being pulled into feature delivery when they know they could be shaping the product’s direction.
Free, application-based session for teams with a real product challenge
Stop being seen only as the person who delivers.
You know your product.
You see the patterns.
You hear the customer problems.
You notice when the experience becomes fragmented.
And still, most of your time goes into delivery.
The next feature.
The next request.
The next planning cycle.
The next stakeholder comment.
Your lead may tell you to be more strategic.
To show more initiative.
To influence the direction.
But where is the space to do that when the roadmap is already full?
So even if you see what needs to change, your thinking can stay invisible.
You keep being seen as the person who delivers the work — not the person who shapes where the product should go.
You can see the product needs direction. Now make others see it too.
Things rarely change because someone says:
“We need to think more strategically.”
They change when someone brings a clear proposal into the room.
A Vision Brief helps you turn your product intuition into something people can see, discuss and take seriously.
One flow.
One goal.
One reason it matters.
One direction worth exploring.
So you are not walking in with scattered thoughts or private frustration.
You are walking in with clarity.
And clarity is what starts giving you influence.
And that is how you start being seen as someone who shapes the product, not only delivers it.
A 3-year vision is the sweet spot
A 1-year view is too close to the roadmap.
It usually reflects what is already planned, already funded, or already politically safe.
A 5–10 year vision often becomes fantasy.
Too abstract.
Too far away.
Too disconnected from the product decisions you need to make now.
A 3-year vision is different.
It is far enough to break out of feature-by-feature thinking.
But close enough to stay connected to the product you have today.
It gives you a practical way to ask:
What should this product experience become?
Which flow matters most?
Which use cases should we prioritise?
Which user behaviour do we want to change?
Which business goal should this direction support?
What decisions should this vision help us make now?
How the free session works
Apply
What should this product experience become?
I review the fit
This session works best when you have a real product, a real flow, and enough influence to bring the brief back into your team.
We meet for 60 minutes
We use my Vision Brief template to clarify the flow, goals, use cases, stakeholders and next step.
You leave with a clearer brief
Not a polished strategy deck.
A practical starting point you can use to open a more strategic conversation internally.
If it makes sense, we discuss the full sprint
Some people will use the brief themselves.
Some teams may be ready for the paid 3-Year Product Vision Sprint to bring the vision to life.
Start with a Vision Brief Session
A free 60-minute working session to help you define the brief for a 3-year product vision.
Before you can get buy-in for a bigger product vision workshop, you need a clear brief.
In this session, we’ll take one product flow, product area, or strategic problem and turn it into a structured starting point.
Together, we’ll clarify:
which flow or product area deserves vision work
why it matters now
what business goal it should support
what user goal it should serve
which personas or segments matter most
which use cases are worth exploring
what questions the vision needs to answer
who you need to involve internally
how to present the next step to your team or leadership
You’ll leave with a first version of a Vision Brief you can use to start the conversation internally.
Give people a reason to see you as strategic.
The session helps you turn your product thinking into an artefact people can take seriously.
You leave with a clearer way to explain:
What needs focus.
Why it matters.
What is currently missing.
What should be explored next.
Who needs to be in the room.
That matters because strategic influence is not only about having good instincts.
It is about making your thinking visible enough for others to trust it, discuss it, and act on it.
My favourite is the first one because it keeps the emotional benefit clear without sounding too “career coachy”.
“
Inès helped us execute the 3-year vision that then cut the debates and moved the project forward.
— Nihan Demirkazikskoy, Principal Product Designer at Zalando
Who it is for
Product managers
who are tired of only managing feature delivery and want to create a clearer product direction.
Product leads and heads of product
who need a sharper way to align teams, stakeholders and priorities
Founders and business owners
who know the product needs a clearer future, but do not want another vague strategy exercise.
Staff, principal and lead designers
who want to influence product direction beyond screens, tickets and design reviews.
CEOs or senior leaders
who want to make product vision more concrete before asking teams to execute.
Led by someone who has created product visions across complex product environments
I’m Inès Mir, Principal Product Designer with 17 years of experience in UX and product design.
I’ve created product vision concepts for both complex and simple products for companies like Zalando and Yandex, across different business contexts, user needs, and organisational constraints.
This method is based on years of real product work, not workshop theory.
See how others get influenced
by the 3-year vision
Apply for a free Vision Brief Session
This is a free, application-based session for product teams with a real product challenge.
If the brief shows there is a strong need for deeper vision work, the next step is a paid 3-Year Product Vision Sprint for your wider team. You can learn more about it during the free session.
© 2025 INÈS MIR