The next step in your career
is bigger product thinking
Now
3-year
A free 1-on-1 Vision Brief Session for senior product, engineering and design people who want to move beyond optimisation work and grow into into more strategic product roles.
FREE, 45-minute, application-based
You do
the work.
But do you shape it?
You know your product.
You see the patterns.
You hear the customer problems.
You have ideas.
But most of your week goes into shipping.
More features.
More optimisation.
More deadlines.
And over time, it gets frustrating.
You want to shape bigger product decisions — not just ship the next release.
MAKE YOUR
THINKING
VISIBLE.
Seeing the problem is not enough.
The people who grow are the people who can frame the opportunity clearly.
A Vision Brief helps you turn scattered ideas into a direction people can react to.
One product problem.
One opportunity.
One future direction worth exploring.
That is the kind of work leadership remembers.
For 17 years, I’ve worked on products that needed clearer direction
Hi, I’m Inès Mir, a Principal Product Designer with 17 years of experience working on complex product problems at companies like Zalando and Yandex.
Again and again, I saw the same pattern:
Teams stay busy shipping improvements.
But the improvements don’t always add up to a clear future.
That is why I created the Vision Brief Session.
A focused 1-on-1 session designed to help senior product people identify meaningful product opportunities, frame them clearly, and start bigger product conversations inside their company.
WHAT THE
VISION BRIEF
HELPS YOU
CLARIFY
In 45 minutes, we identify a meaningful product problem, define the opportunity behind it, and shape a clearer future direction.
You leave with a Vision Brief you can use to start bigger product conversations inside your company.
The brief helps you answer:
What should this product become in 3-years?
Which opportunity matters most?
Which user behaviour should change?
What direction is worth exploring next?
What decisions should this help the team make?
What decisions should this vision help us make now?
What are the next steps?
For some teams, the Vision Brief is enough to start moving the conversation forward.
For others, it becomes the starting point for a wider 3-year product vision workshop — where the team explores the opportunity in depth, shapes future concepts together, and turns the direction into something concrete.
WHO IS
THIS FOR
Product managers
who are tired of spending most of their time on optimisation work and want to shape bigger product decisions.
Staff, principal and senior ICs
who want to influence where the product goes — not just execute the roadmap.
Founders and product leaders
who know the product needs a clearer future, but do not want another vague strategy workshop.
HOW THE
VISION BRIEF
SESSION WORKS
01
Apply
Share a product problem, opportunity or challenge you want to explore.
02
Join the 45-minute session
Together, we identify the opportunity, define the direction, and shape the first version of the Vision Brief.
03
Leave with a clearer direction
You walk away with a practical starting point you can use to open bigger product conversations inside your company.
If the brief gets strong internal support, the next step can become a wider 3-year product vision workshop with your team.
That is where we explore the opportunity more deeply, shape future concepts together, and turn the direction into a clearer long-term vision.
“
I genuenly Didn't know that all it takes is to be clear about what I want. I immidiately felt that it's exactly what was missing by when everyone got queit in the room when i brought my proposal.
— Saniago Delgado Calderon, Head of Product at Zalando
CAREERS RARELY GROW FROM SHIPPING
MORE FEATURES
Most people do not get promoted because they shipped more roadmap work.
They grow because they become associated with bigger product direction.
That shift rarely happens on its own.
PRODUCT DIRECTIONS
THAT TURNED INTO
REAL WORK
“
Inès helped us DEFINE and execute the 3-year vision that then cut the debates and moved the project forward.
— Nihan Demirkazikskoy, Principal Product Designer at Zalando
START THE PRODUCT CONVERSATION
YOU ACTUALLY WANT TO HAVE
Apply for a free 1-on-1 Vision Brief Session and turn a product idea, frustration or opportunity into a clearer direction others can react to.
Limited availability
© 2025 INÈS MIR